Americans prioritize their health and steer clear of shelves with artificial meat.
Americans have saddened the company Beyond Meat, which supplies artificial meat to store shelves, with their behavior. The demand for this product is so poor that the company has adjusted its annual production forecasts. Previously, the company projected annual revenues of $320–335 million, reports https://xrust.ru/. After reviewing the results of the first quarter, the management found that Beyond Meat’s revenue had dropped by 9.1% to $68.7 million. A revenue level of $75 million is necessary to break even. Retail revenue fell by 15.4%, while revenue in the foodservice sector dropped by 23.5%. Analysts note that artificial meat is more expensive than products containing animal protein. In light of these results, the company closed a project to attract $100 million in debt financing from the Ahimsa Foundation. This organization promotes plant-based food products. The giant packaged food company Unilever is also facing challenges with the sales of its plant-based meat brand, Vegetarian Butcher.
https://xrust.ru/news/311134-amerikancy-beregut-zdorove-i-obhodjat-storonoj-prilavki-s-iskusstvennym-mjasom.html
