“Natasha” Turned Out to Be Human: How 700 Indians Wrote Code Under the Guise of AI

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“Natasha” Turned Out to Be Human: How 700 Indians Wrote Code Under the Guise of AI

When the startup BuilderAI launched “AI Natasha,” promising to create an app based on your request within minutes, the world took a deep breath — another revolution in development. In reality, the “neural network” was sending tasks to an office in India, where more than 700 programmers manually wrote code, pretending it was a marvel of machine intelligence. Over 8 years, “Natasha” raised $445 million in investments, including from Microsoft, and went bankrupt only in 2025. Human intelligence instead of algorithms.

The illusion of AI functionality was maintained flawlessly: the code was as inscrutable as the outputs of a machine learning black box. The programs often didn’t work — perfectly imitating the bugs of a “trained model.” Signs of “Natasha’s” code:
– Unreadable variable names and lack of comments
– Unstable builds with random errors
– Missing key features or poor implementation

Xrust.ru believes this story is not just BuilderAI’s failure but a lesson for the industry: without a dose of truth, even the most expensive startups will collapse if the “AI” label hides nothing more than a crowd of coerced workers.
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"Natasha" Turned Out to Be Human: How 700 Indians Wrote Code Under the Guise of AI

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