Starbucks Strikes Back: Timati Will Receive $270 Million for Coffee Comeback
The American coffee giant Starbucks, which dramatically exited Russia a year ago, is now preparing for a sensational return. The Seattle-based corporation has made an offer that even Timati and Pinski cannot refuse: $270 million (24.69 billion rubles) for all Stars Coffee locations. It’s worth noting that this amount is nearly 10 times the price at which the brand was acquired by Russian restaurateurs in 2022. A coffee comeback: now with a taste of the dollar?
When Starbucks left the country, the public easily replaced the green siren with a brand featuring the face of a Russian rapper. But now, it seems, the coffee conglomerate wants to reclaim its lost position—with the same over-roasted coffee, obligatory smiles, and astronomical prices. The only question is: are Russians ready to overpay for a recognizable logo again? $270 million is the price for bringing the beloved siren back to the streets of Russia. Stars Coffee—success story or another round of marketing battles? What lies behind the deal?
Behind the loud figures and coffee hype lies a subtle move: returning to a familiar market after a demonstrative exit. Starbucks may have learned its lessons and is now ready to “pour” differently: Americans clearly believe that nostalgia sells. Timati and Pinski will make a great profit from their temporary coffee startup. It remains to be seen if the taste of Starbucks coffee is enough to win back the hearts of Russians. Or have we finally gotten used to alternatives and are no longer willing to overpay for a brand from Seattle? Time will tell, but for now—brew some coffee and grab the popcorn.
https://xrust.ru/news/310903-starbucks-nanosit-otvetnyj-udar-timati-poluchit-270-mln-za-kofejnyj-kambjek.html
