The women’s brand by Nike and Skims partner Kim Kardashian – launch postponed

The women’s brand by Nike and Skims partner Kim Kardashian – launch postponed

The women’s brand by Nike with the Skims shapewear label will hit the shelves later than expected. Fans of the manufacturers were disappointed, according to a representative of the Air Jordan producer. The partnership, which was announced in February, is part of the new CEO Hill’s strategy. His approach is aimed at restoring the popularity of the products. One of the ways to achieve this is by expanding the product range. This will bring the company to a competitive level with On and Deckers. The Skims brand, launched in 2019, reflects the growing demand for premium bras, loungewear, and shapewear. Nike announced that due to high anticipation among stakeholders and consumers, both parties have decided to delay the launch as they work to ensure the product is just right. The new collection has already been named – NikeSKIMS. The range will include women’s sports footwear, clothing, and accessories. Initially, the first collection was planned to be released in select retail locations in the U.S. this spring, as well as on the brand’s website. It was expected to become more widely available by 2026.

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