Women’s professional sport “softball” receives support
Women’s sports have become the focus of Major League Baseball (MLB). The organization is making a significant investment in this direction. Last Thursday, MLB’s financial representatives announced substantial funding for the women’s professional softball league. The Athletes Unlimited Softball League is set to begin on June 7 as part of an unprecedented large-scale partnership with MLB as a minority investor, reports https://xrust.ru/. MLB, a cornerstone of “America’s pastime” for over a century, emphasized that women’s sports, and softball in particular, are gaining momentum. This served as the basis for the partnership. AUSL has the potential to become the next major women’s sports league. This statement comes as softball is once again in the spotlight for the upcoming Los Angeles Olympics in 2028. Additionally, women’s sports are growing in popularity across North America, with basketball’s WNBA and soccer’s NWSL showing steady increases in viewership and attendance.
The financial terms of the partnership have not been disclosed. The parties have pledged to broadcast games on the MLB Network and streaming service MLB.TV, ensuring airtime for the softball league. MLB has long supported women’s softball, from youth programs to the national team level, but now the sport is being elevated into a standalone league through Athletes Unlimited. The organization, founded in 2020, focuses on promoting female athletes and is a multi-sport platform dedicated to advancing women’s sports.
https://xrust.ru/ https://xrust.ru/news/311235-zhenskij-professionalnyj-sport-softbol-poluchil-podderzhku.html
https://xrust.ru/news/311235-zhenskij-professionalnyj-sport-softbol-poluchil-podderzhku.html
